Use Case – Brands

Client background

The client is a company from Novi Sad, Serbia. They are professional delivery service of healthy food. They design and deliver a wide spectrum of fresh and healthy meal programs to help customers reach goals whether it’s weight loss, detox, daily healthy nutrition or sport results. The company has dozens of employees who cover all the stages of designing and delivering healthy meals, including:

• Nutritionists and chefs are designing menus,
• Packing and storing foods
• Delivering meals every day
• Marketing products and services,
• Coordinating with sales and customer service teams

Case

Their main day to day objectives, among all other things, are keeping existing customers and acquiring new ones all the time, while meeting the deadlines and making new plans and goals for the future. Their marketing department is using the power of social networks to reach as many new customers as possible, every day. The head of creative department emphasized how important the photos and videos are for them in order to get the customer’s attention when they are scrolling through the feed of social media. “You have a fraction of a second to draw the user’s attention to your ad”, she said, “and good visual content is the way to do it”.
They have a contract with the photography studio based in Novi Sad, who creates all the content for the promotional purposes for the company. When promoting health and healthy lifestyle, they are in constant need for fitness models. The creative department likes to be included in choosing the models for each shoot and that was a huge problem for a couple of reasons. First, the studio they have a contract with has a limited number of models they can choose from. They tried working with the local modeling agency, but the process of finding the right model was just too slow and inefficient for them. There was just no fast and easy way to find good models every time, while coordinating with the studio in order to properly execute the campaign they have planned. The whole process took too much time, and more often than not, they found themselves missing the deadlines.

Improvements

• First, they were introduced to our user base that is constantly growing and improving. Our scouts are doing the job for them discovering and educating new models every day, all the time.
• We developed simple filtering system, allowing them to find and book most suitable models fast and easy.
• Shootset enabled them to be included into the process of finding models for the campaign they are preparing.
• Using our platform, the company now can plan shootings while coordinating with the studio and book and manage models easily, months ahead.
• We introduced reviews, in order to help them pick the best model for every shooting, every time.
• We made communication during booking process easier and well organized, with all info in one place.

Using just one platform, the company now can easily collaborate with the photo studio, while leading the process of finding and booking models. They are planning their campaigns months ahead with ease, while saving a lot of time. The marketing department is meeting the deadlines, and promptly and effectively implementing the marketing strategy they have planned.

Shootset has simplified the shooting organization, model management and communication between the company, models and the studio with all info in one place, easy reachable and well organized.

Results

✔  Better and faster filtering – Find and book the best models easy, in half the time
✔  Large model base that is constantly growing
✔  Easier communication during booking process – All info in one place
✔  Always included into the process of finding models – Saves a lot of time
✔  Meeting the deadlines – Effectively implementing the marketing strategy